"I’ve worked with Shane and Tyler for a couple of years now… They’ve always figured it out. No matter what the situation, they make things more efficient."
AscensionModel / Webinar Funnel Results
Webinar results, with the system behind the numbers.
Coach and education work only. The useful part is not a screenshot—it is how the message, registration, attendance, offer, follow-up, and sales path changed together.
Digital Lead MagnetCase 01 / 02
Building a High-Converting Lead Magnet Funnel That Scaled Quickly
The challenge
The client wanted a way to engage prospects who weren’t yet ready to commit to a webinar or higher-ticket offer. The objective was to provide immediate value through a compelling lead magnet while creating a reliable entry point into the broader customer journey.
What we built
AscensionModel developed a complete lead generation system, including Meta advertising, a conversion-focused landing page, performance tracking, and automated follow-up. Every element was designed to create a seamless experience from the first advertisement through lead capture and ongoing nurture.
800+Leads generated in the first 9 days
$3.08Average cost per lead
3.65%Average click-through rate
Live Workshop SeriesCase 02 / 02
Building the Marketing Engine Behind a Multi-Day Live Challenge
The challenge
Instead of relying on individual webinars, the client wanted to transition to a multi-day live challenge that could consistently attract qualified registrants, maintain attendance across multiple sessions, and generate sales conversations at scale. That required far more than a landing page—it demanded a coordinated marketing system capable of driving registrations, verifying lead quality, nurturing attendees between sessions, and accurately measuring what was producing revenue.
What we built
AscensionModel designed and managed the complete acquisition and conversion system surrounding the event. This included Meta advertising, registration funnels, landing pages, email and SMS campaigns, lead verification, tracking infrastructure, analytics dashboards, automations, checkout experiences, and promotional video campaigns leading up to each launch. Every touchpoint was built to move prospects from first impression through booked sales calls.
$300K+Revenue generated across six live events
89Sales calls generated
2.38xReturn on ad spend
18%Opt-in rate
In their words.
What coaches and education founders notice once the webinar funnel keeps working after the room closes.
"They're incredible, simply put. They are so structured in what they do...all of the aspects that make a funnel successful... They're geniuses at it."
"What impressed me most was their availability and responsiveness throughout the entire process. They provided proper, actionable feedback on our presentation content, helped refine our messaging for better conversions, and went above and beyond by creating detailed analytics dashboards and troubleshooting technical challenges in real-time."
Bring the coaching offer.
We'll map the webinar path.
We will map the belief shift, the registration-to-sale journey, and the first bottleneck between your audience and a qualified call or enrollment.
01 Details02 Time
Coach webinar plan