What does AscensionModel build?

AscensionModel builds complete customer acquisition systems: paid acquisition, landing pages, CRM, automation, attribution, and follow-up.

Who is AscensionModel for?

AscensionModel works with local service businesses, coaches, creators, and teams that need a predictable path from attention to booked customers.

What makes AscensionModel different from a traditional agency?

The founders stay close to the work, connect the full acquisition system, and tie spend back to booked revenue instead of isolated marketing metrics.

We Turn Attention into revenue.

We design, build, and optimize the complete acquisition system. Ads, landing pages, CRM, automation, attribution, and follow-up; so every dollar you spend has a clear path to revenue.

Book strategy call See our work

$1.5MRevenue generated$500KAd spend managed20+Systems built

Online Education

$300K+

Revenue generated across six live events

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01 · THE AD

Trusted by

Kingdom BuildsPeak Shine Window WashingKwik Dry Carpet CleaningFasterFreedomFlippingDirtSUPER EntrepreneursKaizen AcademyFasterHouseCity of WentzvilleDealerPayJordan Colbert State Farm

From first impression to booked customer.

ascensionmodel · creative-tests01 Attention

CREATIVE TEST · 3 VARIANTSmeasured by CTR

1.8%

WINNER

3.4%

2.1%

Paid and organic attention, matched to real intent, and creative tested against the right audience, not guessed at.

Everything the journey
requires, under one roof.

Positioning & Messaging

Every campaign begins with a clear point of view and the words to carry it.

Creative Strategy

Concepts and assets built to be tested, not admired.

Paid Acquisition

Spend deployed where intent lives, measured to the dollar.

Landing Pages

Psychology-first pages that make one decision easy.

Funnel Architecture

The connective tissue between a click and a customer.

CRM & Lead Routing

Pipelines, owners, and stages, so no lead slips.

Automation

Follow-up that runs whether or not you are watching.

Attribution & Analytics

Know what is working, and why, without guessing.

The same system,
tuned for duct cleaning.

A duct cleaning company shouldn't wait for referrals or one-off seasonal spikes. We build the acquisition system around homeowner education, fast estimates, same-week scheduling, and follow-up that turns air quality concerns into booked jobs.

Air Duct Cleaning

Dryer Vent Cleaning

HVAC Sanitizing

Odor Removal

Before & After Proof

Same-Week Appointments

Quote Follow-Up

Local Homeowners

In their feed, before they search

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Funnels for webinars, workshops
& multi-day events.

BEFORERegistration

Landing page, sign-up, and instant confirmation.

BEFOREReminders

Automated nudges that protect your show-up rate.

LIVEAttendance

Live experience with tracked engagement.

LIVEThe Offer

A clear path from value to decision.

AFTERFollow-up

Replay, recap, and sequenced outreach.

AFTERSales

Booked calls and closed revenue, attributed.

A repeatable path from question to compounding growth.

Research

Market, customer, and competitive truth, before anything is built.

Strategy

Positioning, offer, and the shape of the funnel.

Build

Pages, tracking, CRM, and automation, assembled as one system.

Launch

Live, with clean measurement from the very first day.

Optimize

Test, read, and refine against real business outcomes.

Scale

Push spend behind what works, and let it compound.

The thinking, not
just the metrics.

Digital Lead Magnet

The best lead magnets don’t simply collect email addresses—they create momentum. The strategy centered on offering something genuinely valuable while making the experience visually compelling and effortless to complete. Strong creative, clear messaging, and a polished landing page worked together to maximize conversion rates while keeping acquisition costs low enough to support long-term scalability.

Leads generated in the first 9 days: 800+
Average cost per lead: $3.08

Live Workshop Series

Successful live events are won long before the presenter steps on stage. The strategy focused on maximizing qualified registrations while increasing attendee commitment throughout all three days. By validating lead information upfront, improving attribution across advertising campaigns, and creating coordinated communication before, during, and after the event, the system continuously optimized toward higher-quality registrants rather than simply lower acquisition costs.

Revenue generated across six live events: $300K+
Sales calls generated: 89

Window Cleaning Campaign

For local service businesses, lead quality matters more than lead volume. Instead of optimizing for the lowest possible cost per lead, the campaign focused on attracting homeowners who were more likely to value professional service and have the means to purchase it. Creative, messaging, audience strategy, and the landing page were all built to qualify prospects before they ever submitted a request.

Average cost per lead: $25
Average homeowner property value: $470K

AI Lead Follow-Up

Generating leads is only half the equation. The real opportunity comes from reducing the time between a prospect expressing interest and receiving meaningful follow-up. By automating the first conversation, the system ensured that more leads received immediate attention, allowing the client’s team to spend their time speaking with qualified prospects instead of chasing unworked lists.

Calls launced: 459
Asked for sales call: 28

Carpet Cleaning

A website should do more than look professional—it should remove friction and build confidence. Every page was designed to answer common customer questions, establish trust early, and make scheduling effortless. By combining modern design, clearer messaging, and integrated booking tools, the new website became an asset that actively supported business growth rather than simply serving as an online brochure.

Jobs generated per month since launch: 65+
Average website session duration: 1m 52s

2.4xaverage lift in qualified leads

-38%lower cost per acquisition

11 daysto first booked customer

94%of ad spend attributed

What would a working system be worth?

Average value of a customer$6,000

Lead-to-customer close rate25%

New qualified leads a month+30 / mo

New revenue, per month$45,000$540,000 a year in new business

Based on +30 / mo qualified leads closing at 25%, worth $6,000 each.

Build the system that gets there ->

Proof

In their words.

$1M+ rev. generated

"I’ve worked with Shane and Tyler for a couple of years now… They’ve always figured it out. No matter what the situation, they make things more efficient."

Sam PrimmCEO - FasterFreedom, Education

3-day Onboard to Launch

"They're incredible, simply put. They are so structured in what they do...all of the aspects that make a funnel successful... They're geniuses at it."

Shahid DurraniFounder, Super Entrepreneurs

56% conversion rate

"What impressed me most was their availability and responsiveness throughout the entire process. They provided proper, actionable feedback on our presentation content, helped refine our messaging for better conversions, and went above and beyond by creating detailed analytics dashboards and troubleshooting technical challenges in real-time."

Ahmed RedwanFounder - Kaizen Academy

The people behind it

Founder-led.
First call to launch.

Small is not the aesthetic. It is the operating model. The people who frame the strategy also build the funnel, read the data, and stay close enough to know what changed before a report explains it late.

0Account managers between you and the work.

2Senior operators inside the strategy and build.

✓

The same people who plan it are the people who build it.

✓

You get direct answers from the operators doing the work.

✓

We take on fewer clients so yours gets senior attention.

Tyler YorkStrategy & Paid Media

I’ve always been fascinated by why people buy. That curiosity led me down the path of marketing, behavioral psychology, and building growth systems that help businesses scale predictably. Today, as co-founder of AscensionModel, I work with businesses to build complete customer acquisition systems; from paid advertising and landing pages to AI automations and conversion optimization. I believe great marketing isn’t about tricks or hacks. It’s about understanding people, removing friction, and creating systems that consistently deliver results.

"The best marketing doesn’t convince people-it helps them become who they’re trying to be."

StrategyPaid MediaAutomation

Shane HenkeClient & Systems

I’m Shane Henke, co-founder of Ascension Model. My work focuses on helping businesses build client acquisition systems that turn attention into booked calls, qualified opportunities, and real revenue. I’ve spent the last several years working across paid advertising, landing pages, funnel strategy, automation, and content systems, which has given me a practical view of what actually helps businesses grow. Before Ascension Model, I built experience in sales, marketing, media, and operations while working closely with business owners and teams. Outside of work, my faith is a major part of my life, and I care a lot about growth, discipline, and building things that create more freedom for the people behind the business.

"Quality is more important than speed. But why choose?"

FunnelsClient FocusCRM & Data

01Diagnose

We map the real bottleneck before spend moves.

02Build

Ads, pages, CRM, and follow-up move together.

03Decide

You see the signal and the next move from us.

Nothing hidden. Nothing vague.

Here's exactly what gets built for you.

ASCENSIONMODEL SYSTEM

TAMPA, FL · ENGAGEMENT RECEIPT

Creative & paid mediaINCL.

Landing pagesINCL.

Follow-up automationINCL.

CRM & pipelineINCL.

Attribution & reportingINCL.

Junior account managersNONE

Hidden feesNONE

TOTALONE COMPLETE SYSTEM

BUILT FORBOOKED CUSTOMERS

You are not buying a pile of disconnected services. You are buying one founder-led acquisition system: creative, paid media, landing pages, CRM, automation, follow-up, attribution, and reporting, all built around the same outcome: more booked customers.

Book strategy call

Why it's safe to start

No lock-in. No hostage data.
No surprises.

✓

A reply within one business day

Every new conversation gets a real answer within 24 hours - no ghosting, no three-day wait.

✓

No long-term lock-in

Month-to-month once we launch. You stay because the system works, not because a contract traps you.

✓

Your accounts, your data

Every ad account, pixel, and CRM lives in your name. Walk away any time with the whole thing intact.

✓

The founders do the work

No junior hand-off. The people who plan it are the people who build it and pick up when you call.

Your acquisition
system starts here.

Start with a focused working session with the two people who would do the work. We will map your customer journey, find where it leaks, and show you what a system built around it should move first.

01 Details02 Time

Acquisition plan